Project overview
Lumen needed a commerce experience that felt like a magazine, not a grid of SKUs. We built a custom storefront connected to a practical operations stack.
Lumen Atelier · Fashion retail
Lumen Commerce
A headless fashion storefront with editorial storytelling and a quiet, high-conversion checkout.
Challenge
The previous theme could not carry the brand, and checkout drop-off was high on mobile.
Solution
A Next.js storefront with a refined product system, lookbooks, and a streamlined checkout path.
Design
Soft contrast, large photography, and crystal-clear product hierarchy. Motion is used only to confirm action.
Technology
Headless commerce, a custom catalog API, and a performance budget that keeps LCP low on product pages.
Results
Conversion lifted. Mobile sessions finally completed. The brand finally looked like the product.
Features
- Lookbook merchandising
- Size intelligence
- One-step checkout
- Inventory sync
Next.jsHeadless commercePaymentsTailwind
Services: E-Commerce · UI/UX · Website Development
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