E-Commerce · March 12, 2026 · 6 min
Commerce should feel like the brand
People do not want another grid of products. They want to believe the thing they are about to buy belongs in their life.
By Mayonity Admin
Storefronts are products
A theme can sell a commodity. A brand needs a system: merchandising, story, checkout and operations.
Reduce friction, keep atmosphere
Checkout should be quiet. The brand should still be present. That is the tension we design for.
Headless when it earns it
We use Shopify or custom commerce depending on the catalog, the team and the ambition — not the trend.